Email marketing is one of the most effective ways to generate leads when it’s done properly. With emails, you only have a small amount of time to grab your reader’s attention and persuade them to submit an enquiry.
Use our 5 tips to improve your email marketing and ensure you make the most of the small window of time you have to convince your prospects to move closer towards your intended action.
1. Know your audience
If you want your potential customers to even open your email, you’ve got to appeal to them. So that means you need to understand who they are to write persuasively.
2. Use social proof
Social proof is the idea that people make choices based on other people’s choices. This is because we seem to think that if other people are making that decision, it must be the right choice.
You can use this in your email marketing. Reference the size of your customer base or the number of people submitting enquiries.
If other people are doing it, your potential customers will be persuaded to too.
3. Solve your customers’ problems
We all have problems that we’d like to solve, but sometimes we need a bit of convincing to actually go ahead and try to solve them.
So write about the problem your prospects are having in emotional terms.
For example, if you’re trying to get your customers to click through and make an enquiry for a new boiler, make sure you tell them how much money they could be wasting on energy with an old boiler and the knock-on effects this could have.
4. Remind your customers they have a choice
Remember to tell your prospects that it’s their choice to submit an enquiry. Make sure you don’t overdo it, but no one likes being told what to do.
By not being pushy, it actually instills confidence in people that you know what you’re talking about. And if you know what you’re talking about, you’ll know what’s best for them.
5. Give your prospects a reason
If you give your prospects a reason why you need them to submit an enquiry, it makes them more likely to do what you ask of them.
Don’t make anything up, but asking potential customers to submit an enquiry because you have lots of tradesmen waiting to help them could increase your lead generation by up to 93%.
Use these techniques in your email marketing and see how you get on. Writing persuasively doesn’t have to be hard! Let us know how it goes. And don’t forget your golden ticket – that call to action.
