It’s always a good idea to tie in your content with seasonal events. But at Christmas this is especially important. Publishing Christmas content is a great way to nurture your existing customers and attract new ones.
Christmas can be a busy time, so it can be hard to get round to crafting this festive content. So to help you out, we’ve come up with 7 handy Christmas content ideas for the busy affiliate marketer.
1. Give your blog posts a festive twist
One of the best things you can do to give your content a Christmas theme is do what you do best, but with a festive twist. Stick to your normal blog post schedule, but try to incorporate a festive theme into your content.
For example, in our consumer blog we usually publish a poll every month on things like interior décor, home improvement and buying habits. This month, we’ve chosen to do a poll on Christmas lights – take a look here. Creating Christmas content in this way doesn’t take much effort and is a great way to connect with your customers.
2. Thank your subscribers with a Christmas message
Christmas is also the perfect opportunity to nurture your relationship with existing customers. Just sending out a simple ‘Happy Christmas’ message to your email list will help to keep you in their thoughts without overloading them. And if you want to add a dose of goodwill, why not include a content offer in your email?
3. Showcase your most popular articles of the year
December is a great time to look back over the past year. Try putting together a blog article featuring your most popular articles of the year. This takes very little time and reminds your readers of all the valuable content you’ve given them over the last 12 months. Plus, it means that they can catch up on any quality articles they’ve missed.
4. Sum up the interesting industry news of the year
Christmas is also a great time to run over any relevant industry news that has happened in the last year in a blog post. If you cover industry events regularly, you can simply sum up articles you’ve written about them or link to them in your new post. This is a great way to repurpose old content and add value easily.
5. Show some personality on social
Christmas can be a great time to bring people closer – use social media to make this happen for you and your audience. Tweet or post some photos of your team in Christmas jumpers, playing games or decorating your office. Showing your customers that you’re having a bit of festive fun won’t compromise your image, only reveal your fun side.
6. Celebrate your successful customers
Don’t miss out on the chance to spread some festive goodwill this month. Put together some case studies on your most successful customers to tell their stories on your blog. Or send them a personal email to congratulate them on their profitable year. This will spread positivity and can improve your customer retention.
7. Offer industry insights for the coming year
You can also use Christmas as an opportunity to look ahead. Research industry events or trends to come and put them together in one or a series of blog posts. Your customers will appreciate this valuable insight into next year’s news and will be encouraged to come back for more.
Got any Christmas content ideas we haven’t thought of? Tweet us @LeadsDoWork
