In a world where people are using mobile phones more than ever before, using SMS for lead generation makes sense.
You want to generate as many leads as possible, so targeting customers where they’re communicating most is a must. If you follow our 7 tips, your SMS marketing campaigns can help increase lead generation.
1. Promote your campaign
You’ve got to start somewhere, and you won’t build up your SMS list without attracting subscribers. Make your campaign sound interesting by running deals and special offers that they can’t get through subscribing to your mailing list.
2. Run competitions
People love getting things for free. Consider running a contest where you have to text to win – people will be more than willing if you offer a small prize. Make sure the prize is relevant to your target audience and you’ll be well away.
3. Keep it simple
One text is 160 characters long. Try to keep your message within one standard SMS. If you’re going to ask people to reply to a text with a keyword, make sure it includes numbers or special characters so you know they have definitely opted in, rather than just mistyped the word.
Simple messages always work best – short, sharp and to the point.
4. Don’t discount calls to action
You might be more used to using calls to action (CTAs) on websites and emails, but you should use them in your SMS marketing too. Direct the customer to an offer or a page to guide them into the sales funnel.
5. Make your content valuable
You’ve only got 160 characters, so you need to make your content relevant and valuable to your customers. Make your SMS campaign stand out from your other marketing strategies.
6. Use SMS as a conversation tool
There’s no need to keep your SMS marketing one-way. You can use it to receive messages from potential customers and move them along the sales funnel or allow them to answer surveys and poll questions. This can help you generate more leads as customers will give you their information when they answer the poll.
7. Follow up your leads
Follow up with your subscribers. When they first sign up, send an auto reply to keep them interested and guide them into the sales funnel. Ensure that you send texts to the subscribers at an agreed frequency to keep them engaged.
SMS marketing is certainly a way to generate more leads. There are plenty of ways to use text messages to reach your audience and it’s a good way to get connected with potential customers that could turn into brand ambassadors.
