Your own email service provider (ESP) should offer robust tracking capabilities to monitor the performance of your email campaigns. You can track key metrics such as open rates, click-through rates, and conversion rates, allowing you to understand how your emails are performing. Additionally, you should use an ESP that supports A/B testing on subject lines, helping you determine which versions are most effective.
However, our platform provides detailed insights into the leads you generate. You can see whether each lead was validated or rejected, and if rejected, we provide the reason for rejection. This feedback loop enables you to refine your campaigns and improve the quality of your leads, ultimately enhancing your overall performance.