It’s recommended to update or rotate your banner ads every few weeks to avoid ad fatigue and keep your audience engaged. Regular updates help maintain the freshness and relevance of your ads, which can improve overall engagement and performance. Changing your banners periodically also allows you to test new designs and messages to see what resonates most with your audience.
Monitoring the performance of your banners through our tracking tools can give you insights into the optimal timing for updates. If you notice a decline in engagement metrics, it might be a sign that it’s time to refresh your ads. By keeping your banners updated, you ensure that they continue to attract and engage your target audience effectively.