How often should I send marketing emails to my audience?

The frequency of your email campaigns can depend on your audience and the nature of the content. Generally, it’s effective to send emails weekly or bi-weekly to keep your audience engaged without overwhelming them. Regular communication helps maintain top-of-mind awareness and increases the likelihood of conversions.

However, it’s important to monitor the engagement metrics of your campaigns, such as open rates and click-through rates, to find the optimal frequency for your audience. Adjusting the frequency based on these insights can help improve the performance of your campaigns. Our support team can provide guidance on best practices for email frequency to help you achieve the best results.