Best practices for running PPC campaigns include conducting thorough keyword research to identify the most relevant and high-performing keywords for your ads. Using targeted keywords ensures that your ads reach the right audience, increasing the likelihood of clicks and conversions. Additionally, creating compelling ad copy with clear calls to action and relevant landing pages is essential for driving traffic and generating leads.

Regularly analysing your campaign performance through metrics like click-through rates, conversion rates, and cost per lead allows you to understand what works and make necessary adjustments. A/B testing different ad creatives, keywords, and landing pages can also help identify the most effective configurations. Following these best practices will help you create more effective PPC campaigns that drive better results.