The typical conversion rate varies widely based on the marketing activity employed. Paid search campaigns, for example, tend to have higher conversion rates due to their targeted nature and the immediate intent of users searching for home improvement services. These campaigns can achieve conversion rates of 15-20%, reflecting their efficiency in driving qualified leads.
On the other hand, other marketing activities such as display ads or organic social media posts may have lower conversion rates, ranging from 5-10%, due to the broader and less targeted audience. Despite these variations, our overall average conversion rate remains robust, thanks to our extensive experience and optimization strategies in the home improvement sector. We provide detailed analytics and insights to help you understand and improve the performance of your campaigns, ensuring you can achieve the best possible outcomes.