Colour is one of the most important parts of marketing, whether it is in print or online. Customers unconsciously favour internet marketing with colours that are pleasing to the eye, and some colours work better than others.

Mallee Blue Media found that colours in marketing has a direct impact on conversion and trust. According to them, 93% of buying decisions online are considered to be a direct result of visual perception.

You should find that the colours you use on your website will affect what your audience does – the right colour scheme gives you authority and makes you trustworthy, whereas the wrong colours can affect the readability of your site and even the mood of your audience.

So how can you ensure that you use colours that convert your audience into leads? Read our tips for choosing the best colours for your marketing strategy.

Use familiar colours

We feel safe in familiar surroundings, and this stretches to the online world too. Audiences will respond much better if your website uses familiar tones that match with what you’re trying to sell – so if you’re working as a Leads Do Work affiliate and want to generate leads for home improvements, it’s probably not best to use red. This will create a sense of foreboding in your audience and they may not trust you to carry out their request.

Use the 60/30/10 rule

Choose three colours for your website colour scheme. Then use them in a 60/30/10 ratio, just as most design experts do. You can call these your primary, secondary and call to action colours.

Primary colour

It’s in the name – this is the main colour of your website. It should set the tone that you want to convey to your audience. It’s a great idea to do some research to find out who exactly your target audience is and what they find appealing. Details like age, marital status, gender and profession will affect the colour that you choose.

Secondary colour

Your secondary colour should be complimentary to the primary colour. It should be subtle and add interest to your site, which should encourage the reader to stay engaged. It’s a good idea to use the secondary colour as the colour of your main headings, for example.

Call to action colour

Your calls to action are some of the most important links or buttons on your site. You want to ensure they stand out to draw your audience to click on them, so use a bold (but complimentary) colour for them. Don’t use this colour anywhere else, otherwise it will lose its effect.

Try these simple tips and let us know how you get on. And if you’re interested in becoming a Leads Do Work affiliate, click here.