Tracking the performance of your native ads is crucial for optimizing your campaigns. Most native advertising networks, including Taboola, Outbrain, and Revcontent, offer comprehensive analytics tools. These tools allow you to monitor key metrics such as impressions, clicks, engagement rates, and conversions. Regularly reviewing these metrics helps you understand how well your ads are performing.
For affiliates in the home improvement vertical, our platform provides additional insights into the leads generated from your ads. You can see whether each lead was validated or rejected and understand the reasons for any rejections. This feedback enables you to refine your targeting and ad content, improving the quality of your leads and overall campaign performance.